What could be more soothing and elegant as background for your on-hold program than a nice selection of classical music? Just about anything, really! Most classical music is composed to tell its own dramatic story, and that story may conflict with what you have to say. The rising crescendo of the music and the resounding crash of cymbals may accompany your Monday to Friday store hours, while the low and slow lullaby portion may serve as background for your exciting Grand Opening specials! Music libraries for on-hold programs contain special selections suitable for on-hold background – so even if you have a special favorite ”it’s so me” classical selection, trust the music library to provide a good choice.
So you’ve got a great voice – and everybody tells you that you should be doing voiceovers. Well, little fish, that’s a very big pond you’re about to jump into, and the competition is fierce! And you can count on the big jobs coming through just as you’ve planned a vacation or caught that cold that’s been going around. Expect insightful direction like “sound like a dog – but not really.” Practice reading the phone book so it sounds “conversational.” Stare amazed at copy with spelling and grammar so bad that you wonder if it is in English. Get ready to market yourself and to work around the clock. Know that you can spot a professional by the way they pronounce the letter “w” – our recent President notwithstanding, “dubbayuh” is for amateurs. A pro says “double yoo.” Good luck!
Sore throats, congestion and colds are common complaints. Most of us simply go ahead and work through them, with the aid of some over the counter remedies. But pity the poor voice talent who is sidelined by these ailments until they no longer “soud like they have a cod!“ Congestion is usually the culprit, and here’s a helpful tip garnered from several voiceover talent friends. At the first sign of a cold, resist the temptation to curl up with a big bowl of ice cream – dairy products are known to produce phlegm, which adds to congestion. Stick to soup, fruit juice and tea to soothe that sore throat!
You may be our clients --- but we’re yours, too! We get to hear your on-hold program in its entirety while we write, record and produce it – so, in effect, we are your first “callers!” Thanks for the great education – we learn about all kinds of businesses and medical and dental practices and procedures while we work with you!
Do you call yourself? Put yourself on hold? Often when I comment on someone’s on-hold program, the reply is “I didn’t even know we had one!” Your frontline employees may not know you have an on-hold program, but they probably know what should be included in it – they answer questions all day long, and they know what your callers are most interested in knowing. So when you need to know what your callers need to know, ask the folks who are in the know – your frontline staff
“Getting to know you...getting to know all about you” is an old show tune, but an on-hold message helps your callers do just that. Even in a few seconds, the music and voice you’ve chosen shows your personality, and gives callers an idea of what to expect when you answer their call personally. Is your office upbeat? Relaxing? Fun? A little bit country? Very sophisticated? All of that is conveyed in a few beats of your program, sometimes before the caller even hears your message. So let your on-hold program set the stage for getting to know you --- choose music and a voice that reflects the overall atmosphere of your business.
It’s fun to sing along with the radio – but if your frequent callers know all the words to your on-hold program, it’s time for an update! Your business or practice is up to the minute – don’t let your “golden oldie” on-hold program make your clients think you’re stuck in the past. Wake ‘em up and shake ‘em up with a change of pace - refresh your program with a new item, new voice or new music!
Patient Education On-Hold Experts
Give us a call at 1-888-321-8477 to discuss your specific on-hold needs!